LEE Yungshih


CEO of Boulder Media / Editor-in-Chief of
National Geographic Magazine Complex Chinese Editior


Mr. Yungshih Lee is the founder and CEO of Boulder Media Inc. and Beijing Boulder Creative Media and Culture LLC. and the Editor-in-Chief of National Geographic Magazine’s Complex Chinese Edition. He was a member of the Committee of Research and Exploration of National Geographic Society (2016-2018), reviewing grant projects to be supported by the Society.
Lee has been working in editorial and managerial positions in magazine and book publishing for more than two decades.  He was the founding Editor of National Geographic Magazine’s Taiwanese Edition when the magazine launched in Taiwan in 2001.  He later joined Trends Media Group in Beijing to help the soft-launch the Mainland China’s edition of National Geographic Magazine in 2005. As Editorial Director, he helped launch of the English Edition of CNG Magazine (Chinese National Geography) in 2009. Later that year he founded his own publishing companies in Taipei and Beijing. Both companies focus on illustrated books including many titles on photography. Both companies are exclusive partners of National Geographic Society.
Lee started his career as writer/editor since 1991 when he worked for The Earth Geographic Magazine, a Taiwanese magazine for which he later served as Editor-in-Chief. He has won many awards for his journalistic reportage including winning four consecutive times the Golden Tripod Award, the most prestigious award in journalism in Taiwan, from 1996 to 1999. He is the author of a book, The Vanishing Coral Reefs of Taiwan, which was one of the winners of Best Books of the Year Award granted by China Times in 1999.  
He graduated from the National Chengchi University in Taipei, Taiwan, majored in philosophy. He also studied in the PhD program in State University of New York at Buffalo in the US.
He now lives in Taipei with his wife and two daughters.

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